The Low Post News

Apple and IBM Build Partnership

Apple and IBM Build PartnershipApple has begun a new partnership with IBM’s enterprise to develop business apps for iOS devices, a decision that could bring much-needed enterprise features to gadgets that are being used in the workplace.

Under the exclusive agreement, IBM’s data analytics would begin work on Apple’s iPhones and iPads, which in turn will be sold by IBM to its customers, possibly at a discounted rate.

Apple products are already being increasingly used in the workplace, but according to Editor-in-Chief Dan Costa, “they don’t have a lot of management features on them”. Costa goes on to tell CNBC that while consumers are using them in the office for work purposes, it’s not the easiest platform for IT managers to get a handle of. The IBM deal will be the connection IT managers are looking for in the products.

The new deal threatens the former enterprise mobile leader BlackBerry, whose shares tumbled Wednesday. Some analysts even view the company as a lost cause at this point.

However, the smartphone maker told Reuters that the IBM/Apple deal actually validates its business strategy.

“The news that Apple is partnering with IBM to expand into the enterprise mobility market only underscores the ongoing need for secure end-to-end enterprise mobility solutions like those BlackBerry has delivered for years,” said a statement released by the company.

The Apple/IBM alliance could also make iOS devices bold competitors to running Google Android operating systems as well.

“Android is the market leader in the U.S. They’ve got a strong platform, they’re being used in a lot of enterprises already, but IT managers and businesses are afraid to bet on Android because of security issues, because of management issues…when you’ve got an IBM sales rep building solutions just for your business, it’s going to make those Apple products seem really, really attractive,” Costa said.

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