The Low Post News

Google Acquires Songza for $39 Million

Google purchased Songza the human-curated streaming service for music, based in the United States for an estimated $39 million.

The service gives users music playlists that are personalized by the location of the user, the time and the weather.

Users can choose to listen to playlists specifically created for work, driving, as well as esoteric situations such as not being married.

The database is huge with an incredible amount of information on the habits of listening to music as well as how those same habits are changed depending on the context, something that would possibly be massively valuable to Google.

The site launched during 2007 with human curated playlists that made it unique, while other music services chose automated recommendations features.

During different times, the site has had writers for Rolling Stone and musicians selecting the music. However, the site has never launched anywhere other than Canada and the United States.

The service can be free, with advertising, but some of the more than 5.5 million active users have chosen to pay a weekly fee of $0.99 for a premium service to take them off.

Both Songza and Google have said the service would not change in the short term and that users would continue to receive the same features they have been receiving.

However, features from the music service might be integrated into YouTube and Google Play Music behind the scenes.

Staff from Songza will remain at their offices in Long Island City for another few weeks, but will eventually relocate to the New York headquarters of Google.

Songza announced it had been acquired by Google on its official blog next to a logo of Google. The announcement said they were thrilled to join Google and could not think of a better company to become a part of.

No immediate changes at Songza have been planned, said the blog post, other than it becoming smarter, faster and even more fun.

Google in a statement said that Songza was a great service that uses playlists that are contextual and curated to give the listener the correct music at the correct time.

Leave a Reply

Your email address will not be published. Required fields are marked *